Life Time Nutritionals
A brand get’s a facelift. Life Time’s nutritional packaging needed a facelift. Their current design didn’t portray Life Time as a trusted, premium brand, nor did it communicate their commitment to top-of-the-line, natural ingredients. With plans to introduce their supplements into other retailers the packaging design had become a liability. We delivered a simple, clean design solution with metallic inks, custom bottle colors, and clear labels. The final packaging system clearly reflected Life Time as a premium, sophisticated brand – one that people could trust.
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Art Director/Designer: Eric Anthony + Jon Stone
Copywriters: Brendan Loughrey
Agency: 3e - The Life Time Agency
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Recognition: GDUSA 2014 American Package Design Award
