If It's Here, It's Healthy
The new branding for LifeCafe is all about healthy eating and making healthy choices. The cafes (over 110 in 20 states) offer meals, snacks and drinks that are free from artificial flavors, artificial colors, trans fats, artificial sweeteners, artificial preservatives and bleached flour. No matter what you order or buy, you can be sure it's a healthy choice that tastes amazing and is good for you.
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Sold in the LIfeCafe, Life Time’s nutritional packaging needed a facelift. Their current design didn’t portray Life Time as a trusted, premium brand, nor did it communicate their commitment to top-of-the-line, natural ingredients. With plans to introduce their supplements into other retailers the packaging design had become a liability. We delivered a simple, clean design solution with metallic inks, custom bottle colors, and clear labels. The final packaging system clearly reflected Life Time as a premium, sophisticated brand – one that people could trust.
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Art Director/Designer: Eric Anthony + Justin Schafer
Copywriters: Brendan Loughrey
Agency: 3e - The Life Time Agency
